Start you own Home Cake Business!
Imagine owning a successful Cake business and running it from home and making more profits than a local cake shop! Yes that’s right, an accomplished run-from-home cake business can make as many profits (and even more) from a local physical shop.
A successful Cake business does not require a physical shop at all. Even though a physical cake shop has an advantage of visibility to walk-in customers, a boutique home-based cake business has can reach even more customers if marketed through modern means.
The advantage of an online home-based cake business over the traditional shops is that there is: (1) No Rent, (2) No Maintenance & upkeep, (3) Minimum staff management & (4) much lower petty expenses. So you can concentrate all your efforts and money into marketing your home business and making it several times more successful.
A home run cake business can reach more customers than a local business by:
- Making an Online cake shop & marketing it
- Blog & Social Media Marketing skills & enabling online word of mouth
- Listing on Food Delivery platforms (Swiggy, Zomato)
In this article, we will teach you how to start your home-based cake business, how to sell cakes online, market your business to your customers & be successful, and earn money. We will also give you several business tips at the end of this article as well as resources that will help you enhance your baking skills to a professional level.
101: Cake Making
Skills can take time to perfect, but when they are perfected they are permanent and impossible to unlearn. Cake Making is a skill, it is a form of art and you can make good money once it is mastered.
Are you okay at making basic cakes at home? No worries if you haven’t tried it yet – you can be great at it with practice. You can see numerous videos on YouTube & learn to make different types of cake, using different ingredients, toppings, flavors, etc. (Just search ‘how to make a cake’ on YouTube). Most cake varieties are listed here which you can search on YouTube & find how to make one. You can start practicing the different varieties from there and try achieving perfection.
Once you know it well, comes the advanced part. Your business needs to be differentiated – what is it that you offer that your competitors do not? It may be a variety of cakes, different flavors, unique designs, unique customization options, freshness, ingredients used (organic), fat & sugar content, etc. Find out what you think your competitors lack and if that is something the customers really want – work on that. You will find your USP for sure!
102: Mastering the Menu
PRO TIP: A Menu is an important marketing tool for your home-based bakery/ cake business. Make cool names of your items and include at least 10-15 of them on your menu. If customization is available – mention all customization options as well!All the tips for starting a successful home-based baking business, like the one above, are included at the end of this page here.
When you want to do more, don’t just limit your business to Cakes! When you make inroads in the cake & baking business, there are limitless desserts you can sell to your clients. Your menu may include a variety of the below: (or it may just include cakes)
- Cakes & Pastries (Custom Made)
- Brownies & Bars
- Pies & Pancakes
- Croissants & Variants
- Other exotic desserts from around the world
If you really want to “UP” your cake decoration & customization skills – we very much recommend you try CakeFlix. They have thousands of online video tutorials on cake making, decoration & techniques made available by 100+ internationally renowned bakers. Even if you learn & master their Easy level skills & techniques – you will be able to make most cake varieties and confidently capture your local area market share by showing your neighborhood what they have been missing. If you master their intermediate & advanced skill sets, you will definitely become one of the connoisseurs of the Cake art in your region. CakeFlix offers a free trial plan for you to discover before subscribing. Their premium plans unlock access to a thousand plus cake tutorials, entry into exclusive Cakeflix family Facebook group, 365 days a year support, courses on cake business, and entry into global level cake competitions.
CakeFlix Master Course: CakeFlix is also running a Cake Mastery course ‘CakeFlix Master’ including 3 levels – Foundation, Intermediate & Advanced. They cover many cake decoration disciplines and also assess your practical learning at the end of the program. The program is endorsed & certified by FDQ, a UK based specialist awarding body, which has high standards of certification.
Whether you join any of the CakeFlix plans or courses – Either way you can rest assured you are learning from the best Cake Masters in the world & on your way to become a Cake Master yourself.
103: Getting your Home Bakery Business Registered
It is very easy & helps build customer trust!
Depending on which country you live, you may need to get basic licenses/ registration for your home business regarding food standards and safety.
In India, the FSSAI (Food Safety and Standards Authority of India) is the regulatory govt body that ensures the safety of food products delivered to the consumers. Having FSSAI registration ensures customers that your food is adulteration-free, consumable, and not harmful to health. As per FSSAI norms, a home-based baking business – having turnover between Rupees 0 to 12 Lacs per annum is required to get a Basic FSSAI Registration. Note that bigger food businesses are required to get a license, whereas small scale home businesses are fine with just basic registration. Also, registration is compulsory for all food business operators in India. Register with FSSAI here (Note: official Govt link, opens in new tab).
Inform your customers in your menu and marketing materials that you are registered for food safety with the body’s logo indicating your status/ registration number. This builds trust.
104: Selling Cakes Online
For you to start with success and plan ahead.
You absolutely SHOULD have a WEBSITE! Also, FACEBOOK, INSTAGRAM & PINTEREST pages for your cake brand are a must! LinkedIN and Twitter are optional although they too have their benefits.
Now-a-days, a website, blog or even an e-commerce store can be built by anyone with no technical knowledge and at negligible cost. You can make a basic cake website in a few hours if you have photographs & write up readily available.
Steps to make a cake website / blog in a few hours:
- Purchase a domain name & web hosting account.
A domain is the name of the website and hosting is where your website is stored. In order to set up a website, you need to purchase a name for your website as well as space on a third-party server (Web hosting provider) to store your website data (your website pages & pictures). So if your visitor enters your website’s name (domain address), they will be directed to the stored data (web hosting) and will be able to view your website on their browser.
This has been discussed at length in our article. I have recommended choosing Siteground or Bluehost as your web hosting providers. Both are reasonable & feature one-click WordPress install which allows anyone to build, manage & update their website with ease without technical knowledge. Bluehost provides free domain name & more space while Siteground preserves daily backups of your site & has excellent service, depending on the plan chosen. You cannot go wrong with either one, which is why we have rated both 5 out of 5 in our article here.
Check out availability of your desired domain name:
Once you get the desired domain & set up a web hosting account in either of the two hosting providers, just select your chosen domain name – go to manage site/control panel – & click on install WordPress. Thereafter the following article will guide you to create a professional site – for free & all by yourself – in a matter of few hours.
NOTE: Article coming soon!
The following information is a must in your website:
- Your name & Logo SHOULD be PROMINENT & LARGE
- Photographs of Cakes with Description
- Cake sizes & customizations available
- Delivery information – Locations served, Time taken, etc
- How to Order information
- Contact Information
You should also mention Food license registration info if that is mandatory in your region.
105: Digital Marketing – a must-do for a successful business
Can’t do without Digital Marketing
By properly unlocking the power of Digital Marketing, you can reach a much wider audience, increase awareness of your business & boost your sales.
The best type of Marketing is “Word of Mouth publicity”. There is no better publicity than this. However, word of mouth is the greatest when it is ONLINE. Offline means of marketing are outdated, expensive & passé. For selling cakes online, the following digital marketing strategies can be adopted:
- Social Media & Blog Marketing
You can create your business’ page on Facebook, Instagram, Pinterest, etc. The page can be updated regularly with pictures of Cakes & Treats, Customer feedback, Event participations & content. Make shareable content like “Top 10 Cake themes for Anniversaries” or “Best cake for Kids birthday party” in your Blogs & Social Media pages. Social Media Marketing tools like Facebook & Instagram Ads help you make highly targeted Ad campaigns & market your posts to people in your locality, desired age group, gender, etc. You can drive up the interaction with your potential and loyal customers. Customer engagement ensures customer loyalty, brand recognition & your customers will remember you next time they have an event.
- SEO/ Adwords/ SMM
Make customers easily discover your blog/website. So when next time your target customer searches on Google for “Best Cakes in your_area”, “Cake themes for Anniversary” or other specialized keywords, you can make sure that chances of that visitor clicking on your Website are high!
You can easily surpass sales of physical shops if your Cake making skills & Digital marketing skills are equally great. Applying Digital Marketing through a combination of Website and Social Media channels is an important factor for any successful home-based business.
You can learn more about Digital Marketing in our blog post here. We have given tools & resources to help you learn the topics by yourself.
106: Expert Tips for Success
You need to do this.
Here are some expert tips for you to make your home based business venture a sure success:
- Take good quality photos with a decent background (preferably plain) of your main products.
- See to it that your products are different from what surrounding stores near you offer. This difference can come from the flavor, healthfulness, presentation, customization, pricing, ingredients, etc.
- Make a menu of a minimum of 10 items, giving innovative names to each and describing presentation options for each in the menu.
- Bring some of your treats to your friends, neighbors, and at local Kitty parties & society events along with your menu card and order information to start word of mouth referrals.
- Print leaflets with menu, prices, and pictures along with customization and ordering information. Ask your local newspaper vendor to distribute it in the neighborhood. He may charge a nominal fee for distribution.
- You should include your FSSAI registration in all marketing leaflets, menus, and cards. This develops trust and builds confidence among your customers that your food is prepared as per standards.
- Contact other local kitty parties and event organizers and tell them about your business and how they can help spread the word.
- Create a Google business listing, Facebook page, Instagram account, Pinterest page, and start putting in images, customer reviews, offers, etc to spread awareness.
- List your business on food delivery platforms like Swiggy, Zomato, etc
- Tie up with a courier company for Cash on delivery option.
- Tell your customers to give feedback on the Facebook page and Google listings.
The above steps will help you gradually expand and grow your business and be successful.
To learn more about marketing your business through social media – ARTICLE COMING SOON.
To learn more about google listing and how it helps your business – ARTICLE COMING SOON.