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Digital Marketing for Beginners: Business owners, Bloggers & Influencers

Today, an effective online marketing strategy is the blueprint for any success story. Digital Marketing is important for any business whether online or offline. No matter what the product or service you offer, you will need digital marketing knowledge & application to be successful. You can tear through your competition in whichever market you wish to be in using effective online marketing strategy.

So whether you are a:

  1. Businessman selling product or service,
  2. Work at home Housewife, Student or Employed individual,
  3. Blogger,
  4. Social Media Influencer,

Digital Marketing is undoubtedly absolutely indispensable. If you wish to unlock true success in what you are doing, you need to know it.

Now as a business owner, blogger, or influencer you may want to make an impact in a segment that is already very crowded by competitors offering similar products, services, or content. How do you make yourself more visible? How do you make online public come to you & convert those ‘clicks’ into sales? How do you offer new things to newer markets? How do you reach the correct audience and make more money than you spend? How do you measure what you are doing is right compared with your competitors?

The answer to the above is in learning & using Digital Marketing effectively. This post will advise you to learn the basics of Digital Marketing & master the strategies which matter to you the most.

101: Digital Marketing – What is it & Why it matters for you

Advertisement in 2020 is a lot different than it used to be. Digital Marketing has ushered in a new wave of successful businesses. It is the way to go if you want to be successful in your trade.

Digital Marketing basically means listings, content, & ads delivered through Google searches, social media (Facebook, Instagram, Twitter, etc.), Email Marketing, YouTube, Mobile Apps, and it includes content marketing, SEO, SEM, and so on. You can approximately predict the results of your online marketing campaign before even spending through analytic tools. You can even analyze what your competitors are doing using Digital marketing tools & improve your own campaigns. When compared to traditional advertisement methods, Digital marketing has far greater & accurate reach.

Contrary to popular belief, you don’t need to spend a fortune on the internet to get your prized audience. Through content marketing, keyword analysis, SEO, etc you can permanently increase your ad/ site/ page’s visibility & drive recurring customers & web traffic.

102: Know the Major Topics of Digital Marketing

Digital Marketing is a vast & ever-growing field. As of today it broadly contains Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc), Google Ads & Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email marketing, Video (Youtube) marketing, and so on. A basic understanding of each of these will enable you to know what sub-topics are best for your work or business.

LinkedIn Learning provides numerous video lessons on Digital Marketing topics. LinkedIn is recognized by top corporates in the world & its courses are vetted by numerous professionals. By clicking our links, you can opt for a 1-month free trial period & gain access to LinkedIn’s thousands of skill courses. Note that you can cancel your subscription anytime and there is a nominal monthly charge after the 1-month free trial. Below we have handpicked the most popular courses for you to know, learn & apply Digital Marketing for your business:

  • Learning Digital Marketing Foundation
  • Digital Marketing Specialization courses:
    • Social Media Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Content Marketing
    • Email Marketing
    • Analytics

Apart from the above, LinkedIn Learning has hundreds of other courses covering Digital Marketing topics & specializations which are absolutely free of cost within the free trial period. You can browse all their Digital Marketing courses here.

102-A: Online Marketing Foundations course

For those who are totally new or unaware of what Digital Marketing is, this online marketing foundation course from LinkedIn Learning will cover all the major topics in a brief, understandable & concise manner. You will understand how Digital Marketing can help your business and the course will help you identify which particular Digital marketing strategies are best for your business.

We highly recommended the introductory foundations course for businessmen, salaried individuals, students & housewives as the knowledge comes handy in promoting just about anything online or offline. The course itself is very short, clear, and to the point (below 5 hours of video content). It briefly covers major Digital Marketing topics.

Online Marketing Foundation course

  1. Digital Marketing Strategy. 
  2. Choosing the right domain, design, and creating engaging content.
  3. Foundation of Analytics. 
  4. SEO. Get free constant traffic to your site using SEO.
  5. Search and Display Ads. 
  6. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
  7. Video Marketing (Youtube).
  8. Email Marketing.
  9. Content Marketing. 
  10. Mobile Marketing. 
  11. Influencer Marketing. 

  • Watched by more than 250,000 professionals
  • Made for busy people & to the point content
  • Text transcripts are available for each lesson, useful if the video is not clearly audible
  • The courses can be viewed offline and on a mobile phone, once you register for free
  • Completing the course gets you a certificate from LinkedIn Learning & NASBA.
  • Trusted by the best organizations & experts
  • Access to this course and 14,000 other courses from LinkedIn Learning covering many skill-based topics for free within their trial 1-month plan.
  • Ideal for Small business owners to get an overview of Digital Marketing and engage with potential customers in modern times
  • Know what to do to expand your existing business
  • Grow your Online & Work from Home Business from Scratch
  • Land a High-Paying Job in Digital Marketing
  • Work From Home as a Freelance Marketer

Once you are through with the above introductory course, you will be able to clearly understand what exactly you need to do to promote your business and brand. Then according to your needs, you may learn one or more of the below specialization topics on digital marketing.

102-B: Specialization Courses in Digital Marketing

You will be broadly aware of the different topics and what your interest lies in from the previously mentioned foundations course. Accordingly, you can select one or more Digital Marketing topics/ modules to specialize in.

With the LinkedIn Learning membership (free 1-month trial using our link, membership can be canceled anytime), you can learn hundreds of Digital Marketing lessons that will propel your business to new heights and enable you to expand your customer base. We have highlighted the most popular & recommended courses below.

Some of the major modules in Digital Marketing are as follows:

  • Social Media Marketing
  • Content Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Analytics
i) Social Media Marketing (SMM):

As social media usage becomes more widespread across several channels, with over 3 billion users predicted by 2021, it is absolutely necessary for businesses and brands to market their goods & services where their customers are. You must be wondering what does a social media marketing specialist do?

The in-depth study of social media marketing is a profession in itself. A social media marketing professional is an individual who handles all the social media channels of a brand or company. They are responsible for creating posts, posting them on regular intervals across all the channels where their target audience is present. They post Analysis reports on a fixed interval basis & constantly engage current and potential customers organically through content posting and ad campaigns on social media channels like Facebook, Instagram, Pinterest, LinkedIn, etc.

You can also become an expert by learning how to plan and execute strategic social media marketing plans, as well as how to analyze data for improving and planning for future campaigns by enrolling in the following social media specialization courses.

Featured courses from LinkedIn Learning covering social media marketing:

Generic Courses on SMM:

Social Media Marketing Foundations

  • Understanding SMM, setting goals & creating strategies.
  • Choosing the right social network channels for your business needs. Building customer engagement, interactivity
  • A brief overview of Paid marketing, Selling on social media, Social media insights & Best Practices

SMM: Managing Online Communities

  • How to engage visitors & find new customers by building your own online community for like-minded persons & attracting more fans & followers.
  • Successful examples of businesses getting it right
  • Discussion on Social media channels
  • Growing your community & measuring your growth
  • Best Practices

SMM – Facebook Marketing & Advertisement Courses:

Marketing on Facebook

  • This course discusses the basics, advanced and tips on effective usage of Facebook for your business’ marketing
  • Creating Fb Events, using Fb Live for business, creating polls, rating & review systems
  • Promoting posts through Fb Boost, analyzing, tracking & understanding of Facebook insights
  • Advanced features for Business

Advertising on Facebook

  • Thoroughly learn to create and manage campaigns that boost your business or brand through Facebook
  • How do Fb Ads work – setting up an account, Fb ad structure, choosing your ad objectives
  • How to create Fb Ads – identifying, refining & targeting your audience, choosing a budget & ad placements
  • Managing Ad reports, metrics & best practices

SMM – Instagram Marketing & advertisement Courses:

Marketing on Instagram

  • Learn how to effectively market your products, service, brand & influence through Instagram
  • Strategizing, scheduling & Researching
  • Engaging audience through Stories, Hashtags, Polls & Location features
  • Instagram Shopping posts
  • Leveraging Instagram Insights

Advertising on Instagram

  • Thoroughly learn ins and outs of advertising on Instagram
  • Business profile creation, Introduction to Fb Ad Manager (for Instagram)
  • Creating content, content types, ad targeting, scheduling & budgeting
  • Interpreting performance reports & metrics

SMM – Twitter Marketing & advertisement Courses:

Marketing on Twitter

  • Building an effective Twitter Business Profile
  • Building Audience (Following, Hashtag search)
  • Building Tweets (Posting, Scheduling, Tracking)
  • Generating Leads & Advertising in brief
  • Marketing Tips

Advertising on Twitter

  • How to target audiences by location, keywords, interest and build up your awareness in real-time
  • Learn to set up an advertising account, define your audience, create campaigns according to set goals to gain followers, drive traffic and sales, promote your products & services, and more.

ii) Search Engine Marketing (SEM)/ Pay Per Click Campaigns (PPC):

Search engine marketing is a way to drive traffic to your website by purchasing ads on search engines like Google, Yahoo, or Bing. These paid ads appear in the top results in the ad space above all organic results. So, when a customer searches for a particular keyword related to your product or service, your ad will be displayed above all search listings as a top result.

To understand how it works, you should understand the below-given factors upon which SEM depends:

  • Setting goals for the Ad campaign
  • Knowing your target audience
  • Finding out the relevant Keywords for your product or service
  • Creating the ad groups and campaigns and arranging these keywords into it
  • Creating compelling ads

Besides all the above factors, google ranking also depends on the quality score. It is determined as to how relevant & useful your ad is to the user. When User clicks on your ad and land on your website, your content should be compelling and relevant.

By enrolling in the below course, you will learn all the above factors and you will be able to create, measure & optimize the ads which means, you will be mastering Search Engine Marketing. We have included courses on both basic & advanced Search Engine marketing for Google Ads (which is also known as “Adwords”).

Google Ads (Adwords) – Basic & Advanced Courses:

Google Ads (Adwords) Essential Training

  • Learn the Basics of pay-per-click (PPC) advertising with Google Ads (previously known as AdWords) the leading PPC platform.
  • Explore how Google ads suits your business and your customers’ needs & learn to set up an account, research keywords, create campaigns & use Google Analytics to monitor your campaigns’ performance.

Advanced Google Ads

  • This is an advanced in-depth program on Google Ads. The basic program – Google Ads (Adwords) Essential Training) is to be completed to understand this.
  • Learn about advanced Keyword research tools, bid (pricing) simulators, and efficiently run ad campaigns.
  • Learn about alternative channels like Google Display Network, Google Shopping Campaigns, Youtube, etc

iii) Content Marketing:

Content marketing is a vital skill that is in huge demand. As a content marketer, you need to be both creative & expert in analytics.  When your content is good, people have reasons to visit, stay, and learn from your site and eventually become a customer. For social media channels, your content is what engages your customers the most. If we take our example as a user, we only read content that is engaging and informative for us. Hence content is the king of any digital marketing strategy.

If you have never tried creating content online, now is the time to start. And see the results later. These courses will enable you to dive deeper in content marketing.

Content Marketing Courses for (1)Social Media and (2)Blogs/ Sites:

Content Marketing for Social Media

  • Learn to create powerful & engaging content that truly reflects your brand and resonates with your audiences
  • Learn how to manage influencers, encourage content sharing, and evaluate performance.

Content Marketing: Blogs

  • This course will help you to think differently about the content of your site.
  • Discover how your site’s content can lift your brand, products, services in the competitive and already crowded landscape.

ii) Search Engine Optimisation:

Search engine optimization is defined as the process of optimizing your website to rank higher in search engine result pages organically. It takes skills, persistence, and time in order to rank high in search engine results. An understanding – of how to integrate keywords into content, getting backlinks, optimizing the website for both the user and the bots – is vital. Search engines like google are constantly changing their algorithms and one needs to stay up-to-date with these changes.

SEO is the most crucial and essential part of any digital marketing campaign. By watching the below course, you will have a deeper understanding of how to rank your websites and content higher on the web organically.

SEO Foundations Course:

SEO Foundations Course

  • The Course teaches SEO fundamentals, which can ensure that your business always pops up higher in the important search results.
  • Boost your website’s search visibility and attract the right traffic on the right pages.
  • Learn how rankings affect any business and know how to implement optimization strategies & techniques like keyword research, page linking, analysis and planning.

iv) Email Marketing:

Email marketing is a powerful tool in a digital marketing strategy, it can be used for branding, engagement, acquisition, direct sales & generating traffic making it the most versatile tool for any business to grow their business of sending emails to prospect into customers & turn a one-time buyer into loyal customers. As an email marketer, you need both analytical & creative skills. In email marketing the professional create the email marketing strategies, design email campaigns, build & buy email (mailing) list, identify their target audience, perform A/B split tests, monitor & analyze the campaign results. Keeping the readers updated with the latest blog posts through weekly newsletters

The below course will enable you to create an automated email funnel and use email marketing to boost the brand, drive sales, reach more customers & generate traffic.

Email Marketing – Automating Campaigns (Drip Campaigns)

Email Marketing: Drip Campaigns

  • An effective email can bring back a disengaged customer back to your site and even make a purchase. In this course, learn how to automate marketing emails and bring back your prospective customers, reach new customers & channelize them to take action on your site through email marketing technique.
  • This is a Beginner + Intermediate level course designed to retarget your customer using email marketing & creating “sales funnels”.

vi) Analytics:

An understanding of analytics is a must. One of the benefits of digital marketing overs other methods of marketing is its measurability. You can know:

  • where does your audience come from
  • what data do they read the most
  • how much time do they spend on your site and on which page
  • where do they leave from your site
  • what actions they take while on your site

All the above can be measured using tools like Google Analytics amongst others. You need to have analytical skills to interpret which of your marketing campaigns are successful and which are not and why. The metrics may seem complex for beginners, but mastering such analytical tools can help you improve your marketing campaigns. All your SEO and content marketing efforts can be tracked and further optimized using Analytics.

Google Analytics Basic Course:

Google Analytics Essential Training

  • Understanding how to use Google Analytics to know who your customers are, where and how did they come to your site, and what did they do once they visited your site.
  • Learn how to track ad & keyword (your content and SEO efforts) performance, analyze various reports to optimize your marketing & advertisement goals, and increase user conversion.

Once you are through with the above courses, we recommend you put these lessons to practice. You will for sure find an edge over your competitors – both offline and online – once you find an effective Digital Marketing Strategy for your business goals. With effort from your end, Success will soon come knocking at your doorstep!

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