In the era of highly competitive businesses, Digital Marketing is a must for anyone to reach maximum customers, gain awareness, and grow at maximum potential. Needless to say, the future of a Digital Marketing Professional is bright and is one of the highly sought after skills.
In this blog article you will get to know about digital marketing, how you can learn digital marketing (basic, advanced & specialization), learn about various digital marketing tools & how you can earn money from digital marketing.
101: What is Digital Marketing
Digital Marketing is a broad term that includes advertising delivered through digital channels such as search engines, websites, social media, emails, youtube & mobile apps. It has a wider reach than traditional forms of marketing. The major advantage of Digital marketing besides its reach is that highly targeted advertisement is possible as per the advertisers’ target audience.
102: What does a Digital Marketing Professional Do?
It is an essential skill today for promoting any product or service
Advertising is a lot different than what it used to be.
A Digital Marketing specialist is a multi-skilled professional, responsible for the online promotion of a website, handling various social media channels, creating content for products & services & improve traffic channelization to websites & blogs.
A Digital Marketing specialist creates, implement & manages the marketing campaigns that promote a company’s brand, its products & services. Beyond this, a digital marketer measures the performance analytics of the marketing efforts of a company to identify weaknesses and areas to improve performance across all the channels.
The job of a Digital Marketer is versatile and has many applications. The responsibilities of a Digital Marketer include:
- Coordinating, setting goals and analyzing the performance of various digital marketing channels & campaigns – like social media channels, Google Adwords, Adsense, etc
- Designing, implementing and monitoring Search Engine Optimisation (SEO) campaigns
- Analyzing, optimizing PPC (Pay per click) campaigns
- Supervising content marketing campaigns
- Utilizing Social Media channels (Facebook, Instagram, Pinterest, LinkedIn, Twitter)
As a digital marketing specialist, you need to know the role of each channel (Social Media, SEO, SEM/ PPC, Email, Website, Youtube, Analytics) what it does, and how to use it effectively.
Even if you don’t have experience in this industry, you can become a Digital Marketing specialist by learning. There is no need for prior qualifications to become a digital marketer.
103: Learn Digital Marketing
Digital Marketing is a vast & ever-growing field. As of today it broadly contains Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc), Google Ads & Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email marketing, Video (Youtube) marketing, and so on. A basic understanding of each of these will enable you to know what sub-topics are best for your work or business.
This post contains courses to enable you to thoroughly understand the topics and become a Digital Marketing Professional. However, if you are looking for shorter overview courses for your business/ blog or social media profile, you can check our article on Digital Marketing for Beginners – Business Owners, Bloggers & Influencers here.
Without further ado, let us tell you how to master Digital Marketing with the best course online.
104: How to Become a Digital Marketing Specialist?
Thinking to become a Digital Marketing Specialist? But confused on how to start it & from where to start? What is the best way to learn, which is the best digital marketing course online to enroll?
Becoming an expert requires a lot of effort & hard work. There are many digital marketers earning by working from home (and they earn a lot) – and everyone will say it was sheer hard work; continuous learning and patience which has helped them succeed.
To become a Digital Marketing specialist, you need to learn in-depth on the various subjects of Digital Marketing. You can expect to deep dive into all the concepts of digital marketing within a few months alongside your usual work routine. Once you do the in-depth Advanced Digital Marketing course, you will be ready to practice digital marketing as a professional provided you keep yourself updated with emerging trends in online marketing practices.
Enrolling in an online Advanced Digital Marketing course like (simplilearn affiliate link) is the most economical, quickest & convenient way to Learn & Master Digital Marketing. With learning & practice, you will master all the skills needed to start your career. We highly recommend doing the whole digital marketing course online.
Once you learn the Advanced Digital Marketing Course, you just need a computer to start working as a digital marketing professional. You can do your digital marketing work from home or literally anywhere, even while on a vacation or travel!
MASTERS PROGRAM IN DIGITAL MARKETING
Simplilearn Digital Marketing Certificate Course
- Basic + Advanced Digital Marketing modules
- Master the art of Digital Marketing & be a Pro
- Accredited by OMCP & Certification alignment with Google, Microsoft Bing Ads, Facebook blueprint & Hubspot. Prepares you for 9+ Certifications.
- Includes 45+ Real-world projects & virtual simulations
- Monthly mentoring sessions by international keynote influencers & thought leaders
- Get Introduced to 40+ Digital Marketing Tools for a cutting edge experience
- Earn a Masters Certification upon completion & get noticed by top hiring companies using Simplilearn JobAssist
- 365 days course access & flexible access to live instructor-led online classes, 250+ hours of high-quality learning
The course intends to transform you into an industry-grade Professional by giving you in-depth expertise in every single branch of Digital Marketing.
- Mastering SEO, Content Marketing PPC & Digital Analytics
- Mastering Social Media, Mobile Marketing & Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Certification Program
- Advanced Social Media
We recommend you to immediately apply for assignments, jobs using their facility and start practicing as a work from home intern after the above online course. Later with some practice and experience, you can start freelancing and have your own client base.
After the given course, you can work from home remotely as an intern through many opportunities available on the web to enable you to gain practical experience before you start working for yourself as a freelancer. Their Simplilearn JobAssist facility helps a lot to get you noticed by top companies worldwide.
CLICK HERE TO JOIN DIGITAL MARKETING INTERNSHIP NOW & START WORKING FROM HOME: Digital Marketing Mastery DD Internship Batch-3
Additionally, you may reach out to us to know more about digital marketing internship options through the contact email mentioned in our site.
105: Digital Marketing Tools & Resources
There are many free and paid tools that help you in Digital marketing. These tools aid you in Content writing, Graphics Making, Data Analytics, Forecasting, Competitor Research.
These are highly indispensable & recommended tools for any digital marketing professionals. Once you learn the course, you can start using them.
There are many Digital Marketing Tools out there, but here we are listing a few best Tools you can start using today to make your business boom.
106: Income streams for a digital marketer
i) Working as a freelance professional from home
You can take up freelance assignments from many small, medium and large corporations for their digital marketing goals. A company, however small or big, may have different reasons to adopt digital marketing. Like:
- Branding & Awareness among much larger audience space
- Maintaining social presence & enabling customer participation, loyalty
- Advertisement Campaigns including highly targeted ads
- Special Promotions
- Selling its Products or Services whether online or offline
- Standing out among a sea of competitors / Maintaining their position online
ii) Driving sales for own business whether offline or E-commerce
You can use your skills to boost sales of your products, services, expand your online presence, and attract customers by putting your skills to use. You may use the skills for example to promote your own online store or increase sales of your products through social media, email campaigns, funnel sales, SEM, etc. You may even get other Digital Marketers & websites to promote your products/ services using your Digital Marketing knowledge through link building & affiliate promotions.
iii) Affiliate & Link based marketing
You may also alongside choose to develop a blog or earn by affiliate & link-based marketing. These types of incomes take time to materialize but are recurring in nature and your hard work may pay off handsomely in the long run. Many established bloggers earn over $ 1,50,000 (over Rs.1 crore) each month using a mix of digital marketing incomes.
iv) Start an E-commerce business
You can start your own full-featured e-Commerce website & start selling any product or service you want by driving its sales through digital marketing. You will learn how to make an SEO & digital marketing friendly website and use analytic tools in WordPress to analyze and drive sales in your digital marketing curriculum.
We believe, with the above advice, self-practice & continuously updating yourself, you can become a super successful Digital Marketer in a few years. If you have any more questions on the above or want to share your thoughts, feel free to comment below or write to us on our email.